Gifting
Creator gifting, PR mailers, and branded unboxing.
Gifting
How Much Does an Influencer Gifting Campaign Cost? A Real Breakdown
How much does influencer gifting cost? Unit count sets the floor, but packaging complexity, creator research, and shipping zones move the number more than most brands expect.
The Kadia Team
Gifting
The Follower-Count Era of Influencer Gifting Is Over
Platforms reward watch time and comments now, not follower count. Brands still sorting gifting lists by follower thresholds are optimizing for a model that stopped working.
The Kadia Team
Gifting
Corporate Gifting vs. Influencer Gifting: Choosing the Right Program
Corporate gifting and influencer gifting solve different problems and need different budgets, sourcing, and success metrics. Which one your program needs this quarter.
The Kadia Team
Gifting
The Creator Gifting Playbook: What Gets Opened on Camera
Most influencer mailers sit unopened in a drawer. The difference between a box that gets filmed and one that gets ignored starts with the creator list, not the product.
The Kadia Team